Statement of Aims

In my work, I will be focusing on a cross-media production, marketing a show for Netflix. I chose Netflix over Channel 4 as I felt Netflix offers more freedom in term of content, and the target audience would be likely to have it, as explorers would try to stay up to date with technology.

When shooting the television show, I will include moving shots, following a character from one location to another to reinforce the idea in the audience's mind that it is an actual cameraman following them. This may be accompanied by a voice over of one of the characters talking about the plot, before cutting to them as they continue their interview. This will help the flow of the video, allowing for a smooth transition between scenes even with sudden cuts. One location will be in a messy house, as this is typical of what an audience would expect to see about conspiracy theorists. This way, without being introduced to the characters yet, they have a good idea of what kind of people they are. I also intend to include clothing reminiscent of the 80s- double denim, oversized blazers, etc- as the target audience is 30-49-year olds and this would help appeal to their sense of nostalgia. The characters will all be played by teenagers but will actually be young adults in their early 20s, despite having an older demographic. This is because the audience are explorers and would therefore be more open to seeing things from different generations perspectives. It would also tie into the 80s clothing, making them reminiscent of when they were teenagers. There will also be a montage with a song, as these were popular in movies from the 80s.

I will also be making a billboard poster, which will have an image of the conspiracy theorists. It will be a wide-shot, with the theorists sitting in their chairs in strange ways and wearing tin foil hats. This then portrays to those that see it with no prior knowledge that these characters are conspiracy theorists, due to the tin foil hat. It also presents them as eccentric characters. Then, at the bottom I will put the title of the show, as well as the release date and reviews.

On the DVD cover, it will be an edited image of a theorist being abducted by aliens. The theorist will be floating up towards an alien spaceship. This will set the tone of it being a comedic, light-hearted story with sci fi references. On the DVD back will be a blurb briefly summarising the plot. This will provide a promise of pleasure for the audience. There will also be some reviews to show it has a mark of quality. There will also be screen caps from the film on it, showing key moments to give the audience a decent grasp of what is to be expected in the show.