In this campaign, we are advertising Adidas. The adverts revolve around the issues of social class, showing the juxtaposition between the rich athletes who wear Adidas products and the working class who wear it as street wear. In the past, Adidas have made advertising around equality to do with race. Now we are doing equality within social classes. We want to show that people of all classes can do great things and find success in their chosen area. Our chosen demographic is younger people,as we feel it is important for them to know that they are capable of achieving, no matter social class or background.
The white background and brighter lighting which is a staple of sports brand advertising, especially adidas.
We have also tried to imitate their style with the bright coloursand shapes around the image and a relatively minimalist design.
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