Analysing newspapers

The mastered shows us that it is a news article by The Mirror. It is a left wing newspaper, which gives us an idea of where their opinions are coming from and what their biases are. The plug is about the Croydon tram accident. The main image is iconography of the Statue of Liberty, but instead of standing tall and proud with her torch, is hiding her face in shame. She represents freedom and liberty, so the imagery here is that those ideologies have failed. The dark clouds in the background show that there is more darkness yet to come as a result of this. The red sea could represent the potential deaths to be caused during Trump's presidency as a result of his bigotry. This shows the mood of the story. You can tell it is a very important story due to how much of the page is taken up by it. Other than the plug and newspaper title, the whole front cover is dedicated to the story of Trump's election.

The audience are persuaded to buy the newspaper by the use of imagery with the defeated looking Lady Liberty and the foreboding shadows in the distance. As well as that, the use of red and black gives it a very ominous look that draws people in, as people always want to know what has gone wrong. Negative stories draw people in more than positive stories, so by making it clear even from a distance that the newspaper is not presenting an upbeat story, they have guaranteed the attention of a larger audience than they might usually have.

The top title is "It's president Trump...". The ellipsis shows a level of disbelief and disapproval.

Adidas campaign by Emilia and James

The product

In this campaign, we are advertising Adidas. The adverts revolve around the issues of social class, showing the juxtaposition between the rich athletes who wear Adidas products and the working class who wear it as street wear. In the past, Adidas have made advertising around equality to do with race. Now we are doing equality within social classes. We want to show that people of all classes can do great things and find success in their chosen area. Our chosen demographic is younger people,as we feel it is important for them to know that they are capable of achieving, no matter social class or background.

The white background and brighter lighting which is a staple of sports brand advertising, especially adidas.

We have also tried to imitate their style with the bright coloursand shapes around the image and a relatively minimalist design.

Deadpool 2

They are not in any location. The background is block white, which shows that it is a comedy. By taking the characters out of reality, it highlights an awareness that they are not real and are characters in a movie. Its makes it look much more posed, like it's in front of a green screen. In fact, Deadpool is evidently aware that a picture is being taken, because he is shown posing for the camera. Deadpool has his hand firmly on the woman to the left's shoulder, showing that she is an ally. On the other hand, Deadpool holds his finger up to the guy on the right's head, in a gun symbol. This visual codes establishes the guy on the right as an enemy, as well as showing us that this is also an action movie. The title "Deadpool 2" shows that this is a sequel. That then gives us a promise of pleasure, as it is now expected to hold up to the quality of the first film. The second biggest bit of text on the poster is the tagline "He's not coming alone". As he was the only main character in the first movie, this already tells us before the movie is even out that there will be other main characters, which builds up anticipation and makes us more likely to want to go see its once it's out.


The trailer contains a lot of quick cuts, to emphasise the action of the movie, but it also uses this rapid pacing for comedic purposes.