The main focus is the woman to the left of the image hugging the box of tide. She is the biggest image on the poster, so our eyes are first drawn to her. She is presented as being very happy and absolutely in love with the tide box. The lighting is bright and positive. The colouring is warm and primarily uses blue, white and red- the colours of the American flag. This could perhaps be a reflection of the American Dream, which was a very popular ideology in the 1950s. Every character shown in the poster is a woman. There is no man in sight. This is because the target audience is solely women, as in those days it would have been highly unusual for a man to be doing the housework. The women are all dressed stylishly for the times and, while not being sexualised, are glamourised and made to look like the Hollywood stars of the time.
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