ideas for brief

Television

To be broadcast either on Channel 4 or Netflix, target audience is 30-49 year old explorers or reformers.

Needed to meet brief:
-2 and a half to 3 minutes long
-NO title sequence
-two or more locations
-at least three different characters representing one or more social group
-exposition or conflict appropriate to sequence, range of camera shots, angles, movement used to establish location, narrative and representation
-dialogue and soundtrack
-editing of footage and soundtrack.

Idea- a documentary type thing, similar to Derek or What We Do in the Shadows. The camera is always held by the cameraman, so there is less need for a camera stand.

Starring at least three people. a group of people planning something. The documentary is about their preparation of it.

perhaps a conspiracy around someone cheating on another person. The group is trying to catch them out. Inspiration the ProJared controversy.

Some woods settings- the drug deal woods, or the London Loop. The abandoned pub by the estate may be another location. Third location could be in someone's house. Realistically my house, but maybe a different one.

cork boards could be used for laying out idea/plans within the footage.

opening scene is cameraman being ushered along by one of the characters. They are hastily explaining what they are planning to do. Go into another room where the other character's are waiting. They are introduced. Maybe one by one individuals interviews?  Afterwards, it cuts to another scene elsewhere.

In the woods or park, trying to catch out the cheater. Fail to do so because scenario gets in the way.

Now in a third location brainstorming another idea. Perhaps looking through social media for evidence? Perhaps cheating mate shows up unannounced and everyone is very awkwardly being nice to them and trying not to let it slip that they think he's a cheater. This happens at a food place. Shirley cafe?

people to get play characters: Alex, Bailey(?), Jack(?)

Print

Create a DVD or Blu-ray front and back cover for the box set and a billboard poster to promote the release of your television programme.

Needed to meet the brief:
-minimum of 7 images in total
-at least 2 different locations for photography
-3 different characters representing a social group

Front cover needs:
-At least one main image
-Original title
-Age rating

Close up of face, tape over mouth that says "cheater"
Photo of the conspiracy theorists surrounded by their evidence
shot of cheater with girlfriend in foreground, theorists clearly spying on them in the background

Spine needs:
-title
-production company
-logo
-age rating

Back cover needs:
-At least one main image (original and different from the
images on the front cover and poster)
-Four ‘thumbnail’ images depicting different scenes from the
programme
-Promotional ‘blurb’ for the television programme
(approximately 150 words), including reference to narrative
conflict and/or equilibrium
-Billing block
-Production company/ broadcaster logo, age rating and
technical information

Poster needs:
-Original title for the television
-one main image (original from DVD front or back cover ones)
-An element of narrative, I.E. enigma or character types
-production company/broadcast logo
-release date

explorers- like to discover new things and are attracted to new or innovative brands, products and experiences. They seek discovery.

reformers- reformers are defined by self -esteem and self-improvement. They are not influenced or impressed by status and they are not materialistic.  They are socially aware people who are inclined to invest in brands and products that are good for them or good for the environment. They seek enlightenment.

Tide print advert

The main focus is the woman to the left of the image hugging the box of tide. She is the biggest image on the poster, so our eyes are first drawn to her. She is presented as being very happy and absolutely in love with the tide box. The lighting is bright and positive. The colouring is warm and primarily uses blue, white and red- the colours of the American flag. This could perhaps be a reflection of the American Dream, which was a very popular ideology in the 1950s. Every character shown in the poster is a woman. There is no man in sight. This is because the target audience is solely women, as in those days it would have been highly unusual for a man to be doing the housework. The women are all dressed stylishly for the times and, while not being sexualised, are glamourised and made to look like the Hollywood stars of the time.