-establishing shot of middle class UK kitchen
-audio bridge created when cutting between the UK kitchen to crops in Africa
-crops are growing, positive imagery of prosperity
-warm lighting, bright colours
-singing old song to engage with and older audience who will be familiar with that song
-the song is upbeat, includes words like "sunny"
-girl singing song contrasts news on the radio
-positive imagery of people farming, children being happy
-two figures in the ad, including the main girl, seem to be in school uniform
-girl collecting clean water with other members of community
-multiple close up shots of happy faces
-statistics of how many people are unable to have what the people in the ad have, leaves the negative connotations to the audience's imagination
-message at the end uses emotional manipulation by using words like "help" and having people text the word "SUNNY" which has a lot of positive connotations
-also informs us the girls name is Claudia at the end, which humanises her and helps the audience form a more personal connection to it
-only asking for a small amount of money, £3. Telling us specifically about Claudia helps us see how £3 could help her, instead of people wondering how such a small amount of money could effect such a big problem.
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