The movie's target audience is mainstream. The age would be people around forty years old, as the movie is about artists from the 80s and 90s. This movie would hold nostalgic value and interest to people who grew up listening to their music. It would also attract a younger audience as well, because they are well known figures and many artists now who do rap and hiphop were inspired by them.
The film was funded by Universal Pictures and Legendary Pictures. The total budget was $28 million and in the box office. One marketing tactic was the "straight outta somewhere" online campaign. Through this, you could edit your own version of the movie title with the name of where you came home, and it was spread using the hashtag. Within a week, it became the most popular hashtag on Twitter, Instagram and Facebook.
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