Fay's holiday homework

Five slogans for products recently advertised:
-I'm lovin' it -- McDonald's
-Finger lickin' good -- KFC
-Beanz meanz Heinz -- Heinz
-Maybe she's born with it, maybe it's Maybelline -- Maybelline
-Just do it -- Nike


One advert recently that used shock tactic was the NHS antibiotics advert. This was shocking because it has a very cute, cartoon style to it with a catchy jingle, that abruptly takes a dark turn halfway through when it begins listing off the dangers of overusing antibiotics.



The very sudden juxtaposition catches the audience off guard, and incredibly dark implications of disease and death being told to use by cartoon pills is where the shock value comes from.


Stereotypes used in advertising:
-men being the bread winners
-women staying at home, looking after the kids and doing the housework
-teenage girls only care about looks


An example of intertextuality in radio advertising would be the money supermarket adverts. In 2018, they starred the characters He-Man and Skeletor, from the 80's cartoon He-Man. This is a very obvious example of intertextuality, and due to how recognisable it is has even been used in the radio advertising.

Different uses for music in adverts:
-to set the tone
-add to the message, E.G. loud swelling music for an inspirational advert
-to add emotion
-for comedic effect

Recently, Chris Hemsworth, a well-known and well-liked actor, appeared in a Hugo Boss aftershave advert. He is fit and charming, so having him in the advert gives people something they want to aspire to, and if he wears Hugo Boss aftershave, then they should too.

Examples of reward and punishment persuasion in current advertising:
- Virgin media- the reward of switching to them is that you get a faster broadband than any other company could offer you. The punishment is that if you don't switch, you'll have slower broadband.
-Money Supermarket- the reward is that you feel "epic" for using it. The punishment is that if you don't use it, you won't get this feeling.
-Hipp organic- the reward is giving your baby wholesome natural food. The punishment is that if you don't buy it, you risk giving your child artificial food.