During the 2000s, THINK! produced multiple animated adverts about road safety. These adverts included injured children reminiscing over how they were before the accident, then showing the accident, and finally ends with the other children doing what the first child failed to do in order to stay safe. These adverts were shown on TV and in schools in order to show children the importance of road safety.
One of the adverts portrayed a girl with a neck brace. She is shown playing with her friends, like any other child would. It then shows the girl trying to cross the road late at night without any reflective clothing on, and getting hit by a car. Then at the end, it shows her standing sadly by the end of the road, while her friends walk past her with reflective clothing on. The message is clear to anyone watching it and the risk is clearer.
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