Naruto Shippuden Ultimate Ninja Storm 4

Naruto Storm 4 was released for the Playstation 4 on 4 February 2016. It is a fighting and action genre game, which is clear from the fight scene that seems to be taking place on the cover art. The use of quite bright saturated colours makes it clear this game is aimed at a younger audience, such as young teenagers and preteens. The use of shadows on the faces of the two people at the top, as well as the lack of colouring on their designs, shows that they are the antagonists. The rather plain colouring of the two characters at the top also help make the two at the bottom stand out, as their colouring is much more vibrant. There is also a figure in the background shrouded in shadow. This shows that they are the main antagonist, perhaps the mastermind pulling the strings on everything. The logo for the title includes an image of the two protagonists fighting. This establishes that even between characters we are clearly meant to like and support, there is still conflict.

It would garner attention from its target demographic solely by being a fighter and action game, genres very popular among teenagers. However, because of the lack of dull greys and bloodshed, it probably wouldn't be as popular with older teenagers and young adults. With the age rating being 12, this could limit its audience. However the Naruto games all have an advantage above other fighting games, which is that Naruto is already an existing franchise outside of the gaming world. It was originally a manga, which then became an anime and subsequently had video game adaptations of the story. While brighter colours and less bloodshed may not be as popular to older fans, this is not too much of a concern because the game is less targeted at fans of fighting games and more targeted at fans of the manga/anime. As Naruto was, at its peak, one of the top three most popular series in Japan, nicknamed "the big three", this means that there are already a lot of fans willing to play the game.

However, this is also a double edged blade. While having a pre-existing fanbase is better for selling the game, it also means there is a whole community whose standards they must meet.

Newspaper articles

The BBC had a news article called "'The NHS turned its back on mum- and it cost us £250,000'". The title of the news article is a quote, meaning that it can be excused for being biased and emotional. By having the title as a quote, it allows for the heading to directly attack an organisation (in this case the NHS) without repercussions. The title has a very accusing tone, and garners sympathy from the readers. It also sets readers against the NHS from the beginning of the story, creating a sense of us versus them. Also, the fact that nowadays many people have had problems with the NHS due to budget cuts, the title is relatable on an emotional level, if not also a financial level.


The picture used for the news article is of the the family in question. The photo seems to have been taken at some sort of party, perhaps a birthday party, and all who appear in the photo seem happy and content. The photo is very ordinary- the kind of photo most people have probably taken with their families. This then garners further sympathy as it sets in people's minds the idea that this could be anyone. It serves as a reminder that they are average people and that what is happening does not target specific people, but can affect any of us.

The article then goes on to give a brief synopsis of the lives of Maureen Byfield, the woman whose care was not funded by the NHS, and her husband, who had to spend much of his early retirement caring for her. This humanises them in our mind. It moves them from faceless statistics to real people. It explains that Maureen was diagnosed with dementia in her early 70s and that her husband suffered health consequences as a result of the stress of caring for her. It then talks about how the husband had to move into a bungalow and Maureen went to live in a home and that the council and the NHS both refused to fund it. This plays into the audience's fears, as this is a worst case scenario in many people's heads. The idea of being left high and dry in a time of need is terrifying, and this news article only confirms that our fears are not as unfounded as we may have previously thought.

Despite the story being set against the council and the NHS, the family are later quoted as saying, "I'm not angry with the council. It is the system that is wrong" This shows that, despite the story revolving around this family so far, there is a bigger picture. As the BBC is run by the government, it tries to remain as unbiased on the whole thing, but there is a notable lack of blame being put on the government and more putting it on "the system". It also at no point acknowledges that the system is being upheld by the government and that they are the ones in the position to break it down and improve life for people in Britain.

The article then goes on the show the facts of the situation in the form of graphs. While a lot of the story so far has been opinion based, this adds the necessary statistics to let us know this is not a stand alone incident. The bar chart clearly shows that there is an immense lack of aid offered and that England is suffering the worst of the budget cuts. The article then briefly talks about councils being at  breaking point. The news article directly puts the blame of the system on the councils, and none of it on the government.

https://www.bbc.co.uk/news/health-46378353



https://www.theguardian.com/society/2017/may/24/nhs-faces-staggering-increase-in-cost-of-elderly-care-academics-warn-dementia

https://www.nursingtimes.net/roles/older-people-nurses/care-homes-struggle-to-meet-residents-needs/5042716.article